Second Opinion Insurance Agency is dedicated to helping clients make informed, confident insurance decisions. While their real-world expertise and customer-first approach were strong, their digital presence did not accurately reflect their authority or value in an increasingly competitive insurance market.
In an oversaturated industry, Second Opinion struggled to differentiate itself online. A generic social presence and misoriented messaging meant their unique value propositions were lost, resulting in fragmented communication and weak audience engagement.
We developed a data-driven social strategy focused on authority-building and community engagement:
Within six months, Second Opinion Insurance experienced a complete digital turnaround.
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