An eCommerce SEO strategy for a specialty decking supplier competing against big-box retailers, built to capture buyers wherever they search, including the growing share now arriving through AI assistants.
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An eCommerce SEO strategy for a specialty decking supplier competing against big-box retailers, built to capture buyers wherever they search, including the growing share now arriving through AI assistants.
DeckBuilder Outlet serves homeowners and contractors with premium decking products and materials. Despite a strong product catalog, the brand lacked a professional eCommerce experience and the search presence necessary to attract high-intent buyers away from big-box competitors.
We built a performance-driven eCommerce SEO ecosystem designed to win the buyers big-box retailers overlook, and to capture the growing share now arriving through AI assistants.
Within the first three months, the brand experienced rapid organic growth:
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