How Deck Builder Outlet Achieved a 92% Increase in Organic Traffic with a High-Performance eCommerce Platform

Overview

  • Client: Deck Builder Outlet
  • Service Offered: Custom eCommerce Development, Local Content Marketing, Technical SEO
  • Key Results: 92% Increase in Organic Traffic, Improved Search Visibility, Enhanced Buyer Engagement
  • Period: First 3 months

92%

Increase in Organic Traffic

Period

First 3 months

Improved

Search Visibility

About Deck Builder

Deck Builder serves homeowners and contractors with premium decking products and materials. Despite having a strong product catalog, they lacked a professional eCommerce experience and the search presence necessary to attract high-intent buyers.

Challenges

Despite a premium product offering, the brand faced significant digital limitations. They needed to boost visibility for a specialty construction supplier in a competitive, hyper-local market against big-box retailers.

How Aesthetics Digital Transformed the Brand’s Digital Presence

We built a performance-driven eCommerce ecosystem designed to attract, engage, and convert:

  • Visual Content Marketing (Content Marketing): Curated visual-heavy blogs with "Project Spotlights" to build social proof and visual search authority.
  • Local SEO Campaign (SEO): Launched a local SEO campaign focusing on “deck materials near me” and regional construction trends.
  • GMB Integration (SEO): Optimized Google Business Profile integration with the website to drive direct local inquiries.

Wins and Milestones

Within the first three months, the brand experienced rapid organic growth:

  • +92% Increase in Organic Traffic
  • +78% Surge in Local Organic Reach
  • +30% Growth in engagement from high-intent contractor leads

+92%

Increase in Organic Traffic

+78%

Surge in Local Organic Reach

+30%

Growth in engagement

What Our Clients Say About

Our Marketing Strategies

"Finally, a marketing agency that actually gets the remodeling business! They've helped us become the go-to kitchen remodeler in our city. In 12 months, our organic traffic increased by 380% and our average project value went from $35K to $52K. They're not just our marketing team—they're our growth partners."
Michael Stevens
Owner, Elite Kitchen Designs
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev

Tools & Technologies Used

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