How Skyline Roofing Achieved a +710% Surge in Traffic and +45% Increase in Qualified Leads

Overview

  • Client: Skyline Roofing
  • Service Offered: SEO, Content Marketing & Conversion Optimization
  • Key Results: +710% Traffic Growth, +45% More Leads, Top-Tier Search Rankings
  • Period: First 3 months

+710%

Traffic Growth

+45%

More Leads

1st

First 3 months

About Skyline Roofing

Skyline Roofing is a dedicated roofing specialist focused on providing top-tier residential and commercial solutions. While their craftsmanship was unmatched, they were stuck in a "lead-chasing" cycle, relying on manual outreach rather than having a digital system that brought customers to them.

Challenges

The team was spending valuable time hunting for prospects because their website was virtually invisible to local homeowners. Without a strong search presence or an authoritative content strategy, Skyline Roofing was missing out on high-intent traffic, allowing competitors to claim the lion's share of the local market.

How Aesthetics Digital Transformed Skyline Roofing’s Digital Presence

We flipped the script by moving them from proactive chasing to reactive closing through a dual SEO and Content strategy:

  • Content-Driven Authority: Developed educational blogs and localized guides to establish the brand as a trusted industry expert.
  • Local Search Dominance: Optimized local citations and Google Business Profiles to capture emergency repair searches in real-time.
  • Strategic SEO & UX: Overhauled the technical foundation and content structure to align perfectly with user search intent.

Wins and Milestones

In just three months, Skyline Roofing transformed its website into a high-performance lead generation engine:

  • +710% Increase in monthly website traffic.
  • +45% Growth in qualified inbound leads.
  • +68% Increase in average conversion rate from organic traffic.

+710%

Increase in monthly traffic

+45%

Growth in qualified leads

+68%

Increase organic traffic

What Our Clients Say About

Our Marketing Strategies

"Finally, a marketing agency that actually gets the remodeling business! They've helped us become the go-to kitchen remodeler in our city. In 12 months, our organic traffic increased by 380% and our average project value went from $35K to $52K. They're not just our marketing team—they're our growth partners."
Michael Stevens
Owner, Elite Kitchen Designs
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev

Tools & Technologies Used

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