How a New Pet Care Brand Achieved an 87% Increase in Organic Traffic and Established Industry Authority

Overview

  • Client: Pet Pros
  • Service Offered: Brand Establishment, Educational Content Strategy, Technical SEO
  • Key Results: 87% Increase in Organic Traffic, Enhanced Search Authority, Higher User Engagement
  • Period: First 3 months

87%

Increase in Organic Traffic

1t

First 3 months

Higher

User Engagement

About Pet Pros

Pet Pros is a comprehensive pet care destination dedicated to helping owners discover, learn, and connect. As a new brand in a competitive niche, they needed a strong digital foundation to transform their platform into a go-to resource for pet care, breeders, and products.

Challenges

As a new entrant in the pet care industry, Pet Pros struggled with a lack of digital authority and minimal search visibility. They needed to shift from word-of-mouth to digital-first lead generation, targeting global brand owners searching for contract manufacturing solutions.

How Aesthetics Digital Transformed Pet Pros’ Digital Presence

We executed a comprehensive strategy to establish the brand as a trusted industry authority:

  • B2B Content Funnels (Content Marketing): Created a detailed content funnel (MOFU/BOFU) addressing regulatory compliance and supply chain reliability.
  • Educational Pillar Pages (Content Marketing): Developed high-value service-pillar pages for private-label and custom manufacturing to drive relevant traffic.
  • Technical SEO Overhaul (SEO): Conducted a technical SEO overhaul to rank for high-value long-tail queries like "contract manufacturer."

Wins and Milestones

Within the first few months of the campaign, Pet Pros achieved significant growth:

  • +87% Increase in Organic Traffic
  • +45% Growth in Qualified B2B Leads for high-intent pet care terms
  • +40% Increase in average session duration and user engagement

+87%

Increase in Organic Traffic

+45%

Growth in Qualified B2B Leads

+40%

Increase in average session

What Our Clients Say About

Our Marketing Strategies

"Finally, a marketing agency that actually gets the remodeling business! They've helped us become the go-to kitchen remodeler in our city. In 12 months, our organic traffic increased by 380% and our average project value went from $35K to $52K. They're not just our marketing team—they're our growth partners."
Michael Stevens
Owner, Elite Kitchen Designs
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev
“I’ve been working with Aesthetics remotetely, for several months. Their expertise in web design has positively impacted our website. In my opinion, they are the best digital marketing agency in Delaware. Our website redesign was done very well, and they helped with our SEO too. They are a good choice for any business looking to scale online.”
Christiaan
Website Design & Dev

Tools & Technologies Used

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