SolarBright Solutions
SolarBright Solutions Boosts Leads by 84% with Strategic Website Redesign by Aesthetics Digital
Date
2023
Client
Solar Bright Solutions
Category
Website Redesign & Branding
The Challenge
A leading solar installation company in the US was struggling with a high bounce rate and low conversions on their website. Despite a steady stream of traffic from paid ads and organic search, the company faced challenges converting visitors into leads.
Their website was outdated, lacked a clear user journey, and wasn’t optimized for mobile users. With the solar industry being highly competitive, they needed a website that could engage visitors, build trust, and drive conversions effectively.
How Aesthetics Helped?
- User-Centered Design: Created a more aesthetically appealing layout, highlighting the company’s unique selling propositions and service offerings.
- SEO Optimization: Implemented on-page SEO strategies to improve organic visibility, targeting high-converting keywords specific to solar services.
- Mobile Optimization: Developed a fully responsive design to ensure smooth performance across all devices, improving the mobile experience.
- Lead Capture Improvement: Integrated clear calls to action and an easy-to-use lead form, strategically placed throughout the site to capture interested visitors.
- Conversion Tracking: Installed advanced analytics tools to monitor visitor behavior, allowing the company to better understand user interactions and make data-driven adjustments.
The Results
The redesigned website delivered exceptional results for the solar company. Within three months of launching the new site, they saw:
- 84% Increase in qualified leads
- 45% Decrease in bounce rate
- 30% Improvement in mobile traffic
- 25% Increased conversion rate