Rock Roof
When Rock Roof came to us, they had a problem we see all the time with great contractors. They were awesome at what they did, but their website looked like it was built in 2005. Homeowners would check them out online and bounce because the site didn't match the quality of their actual work. We completely rebuilt their digital presence from the ground up, creating something that finally shows off how good they really are.
Date
2023
Client
Rock Roof
Category
Website Redesign & Branding
What Was Wrong
Rock Roof had been around for years and had happy customers all over town, but their website was doing them zero favors. People would land on their site and immediately think “sketchy contractor” even though they’re anything but. The photos were terrible, you couldn’t figure out what services they actually offered, and good luck trying to get a quote without playing phone tag for a week.
How We Fixed It
We started by actually talking to their customers to understand what people really wanted from a roofing company's website. Turns out, it's pretty simple—they want to see real work, understand pricing, and know they're not going to get ripped off.
What We Built
- Real project photos that actually show the quality of their work (not stock images of random houses)
- Straight-up pricing so people know what they’re getting into before they call
- Easy quote requests that take 2 minutes instead of 20
- Emergency hotline that works when your roof is literally leaking at 2 AM
Results