Radiant Green Energy
Aesthetics Helped Radiant Green Energy Strengthen Brand Presence with a Strategic Website Redesign
Date
2025
Client
Radiant Green Energy
Category
Website Redesign & Branding
The Challenge
Radiant Green Energy, a respected name in solar installation, had built a loyal customer base, but its outdated website wasn’t keeping pace. The user experience felt disjointed, the design lacked visual consistency, and visitors weren’t staying long enough to engage with the brand. With growing competition in the clean energy space, they needed a digital presence that truly reflected their innovation and reliability and could support their broader marketing efforts.
How Aesthetics Helped?
- Creative Website Redesign: We delivered a bold new design that was clean, intuitive, and visually engaging. The layout highlighted key offerings, case studies, and CTAs while making it easy for users to navigate the site across all devices.
- Compelling Brand Storytelling: We wove in visual storytelling across the site using customer testimonials, project showcases, and clean energy stats to bring their mission to life and connect emotionally with visitors.
- Strategic Content Planning: Our team developed a clear content structure, ensuring the site communicated value quickly. Service pages were optimized to educate and convert, while the homepage created a powerful first impression.
- Visual Identity Refresh: We enhanced their brand’s visual identity with a more modern color scheme, typography system, and high-quality imagery all designed to reinforce professionalism, trust, and sustainability.
The Results
- The refreshed design helped increase on-site engagement by 3x, with users spending more time exploring services.
- The brand saw a significant boost in direct inquiries, with website conversions up by 45% post-launch.
- Social and paid traffic performed better when directed to the new site, improving click-to-lead conversion rates by 60%.
- Radiant Green Energy established a more consistent, credible brand image across all digital channels, supporting both trust and recall.