LumiSolar Power
Aesthetics Helped LumiSolar Power Increase Conversions by 60% with a Complete Website Redesign
Date
2023
Client
LumiSolar Power
Category
Website Redesign & Branding

The Challenge
LumiSolar Power, a leading solar installation company, had a strong reputation offline, but their website wasn’t doing them justice. The site looked outdated, was hard to navigate, and didn’t reflect the innovation or quality of their services.
They were losing potential customers at the first digital touchpoint. Bounce rates were high, visitors weren’t converting, and the brand wasn’t standing out in a highly competitive solar market.

How Aesthetics Helped?
- Strategic Website Redesign: We completely reimagined LumiSolar’s website with a sleek, modern design that made it easy for users to explore their services. We streamlined the navigation, optimized every page for mobile users, and added compelling CTAs to guide visitors toward booking consultations.
- Refreshed Brand Identity: We modernized their color palette, typography, and imagery to reflect trust, innovation, and sustainability. The entire site was rebranded to better resonate with environmentally conscious homeowners and businesses.
- Conversion-Focused Layout: We redesigned key landing pages with a clear conversion strategy in mind, adding trust signals like testimonials, certifications, and case studies alongside contact forms and lead magnets like “Free Site Audit” offers.
- Improved User Journey: We simplified the buyer journey from the homepage to contact. The new site structure prioritized the customer’s path to action, making it easier to understand service offerings and take the next step.

The Results
- Within six months, LumiSolar saw a 60% increase in conversion rates from its website, driven by improved UX and stronger visual messaging.
- The bounce rate dropped by 35%, with visitors spending more time exploring services and booking consultations.
- The new brand identity positioned LumiSolar as a premium, trustworthy provider in the solar industry, helping to boost customer confidence and engagement.
- The redesigned website now serves as the central hub for all their marketing efforts, supporting ongoing campaigns and maximizing ROI.