Greenawalt
Greenawalt reached out to us because they were tired of losing jobs to competitors who looked more professional online, even though their work quality was superior. They're a family-run roofing business that's been serving their community for over two decades, but their website made them look like amateurs. We completely transformed their online presence to match the craftsmanship they're known for in person.
Date
2022
Client
Greenawalt
Category
Complete Digital Overhaul
What Was Wrong
Greenawalt had built their reputation the old-school way: word of mouth and quality work. But when potential customers googled them, the first impression was rough. Their site was cluttered, the photos were blurry, and it was impossible to figure out if they even did the type of roofing work you needed. Meanwhile, newer companies with slick websites were snatching up jobs, even though Greenawalt had way more experience.
How Aesthetics Fixed It
We knew we had to show off what Greenawalt does best—solid, reliable roofing that lasts. Instead of fancy gimmicks, we focused on telling their story and proving their expertise through real results.
What We Created
- Before/after galleries that show dramatic transformations (not just “nice roof” photos)
- Family story section that explains why they care so much about quality
- Service breakdown that makes it crystal clear what they do and don’t do
- Quick estimate tool so people can get ballpark numbers without awkward sales calls
- Local focus highlighting the neighborhoods they’ve worked in for years
Results
Within 3 months, Greenawalt was booking solid projects again. The website started doing what their reputation had always done, convincing people they were the right choice. They stopped losing bids to flashy competitors and started closing deals with customers who appreciated their straightforward approach. Best of all, the leads coming in were better quality because people understood exactly what Greenawalt was all about before they even picked up the phone.