EcoSun Innovations
Aesthetics Helped a Leading Solar Company Boost Conversions by 405% with a Strategic Website Redesign
Date
2024
Client
EcoSun Innovations
Category
Website Redesign & Branding
The Challenge
A prominent solar energy company was struggling to convert web traffic into leads despite heavy investment in digital marketing. Their site was outdated, slow, and lacked a clear conversion path. Visitors were bouncing before exploring services, and the company was seeing poor ROI across all paid campaigns due to the underperforming website.
They needed a complete website overhaul to improve user experience, build trust, and turn clicks into qualified solar leads.
How Aesthetics Helped?
- Audience-Driven Design: We started with in-depth research on the company’s ideal customer homeowners and business owners considering solar. The new design, layout, and messaging were tailored to resonate with these segments, making the site feel more relevant and trustworthy.
- Modern Visual Overhaul: We redesigned the entire website with a sleek, responsive layout that reflected the company’s innovation and professionalism. Clean visuals, consistent branding, and mobile optimization ensured a smooth experience across all devices.
- Smart Conversion Strategy: From service pages to CTAs, every part of the site was optimized to move users toward action. We placed compelling lead magnets like “Free Site Audit” and testimonials strategically to build credibility and encourage conversions.
- Performance Optimization: We improved site speed, navigation, and SEO fundamentals to reduce bounce rate and increase time-on-site. Clear user flows made it easier for visitors to find information and request quotes or consultations.
The Results
The redesigned website transformed the company’s online presence and directly impacted their bottom line. Over six months, the business saw:
- 150% Return on Investment from improved user experience and increased lead volume.
- 40% Reduction in Cost per Lead, as the website converted more traffic from existing ad spend.
- Increase in Click-Through Rate from marketing campaigns, driven by better landing page experiences.
- 405% Boost in Conversion Rates, with the new website turning casual visitors into high-quality solar leads.