EcoRay Energy
Boosted EcoRay Energy Sales by 40% with Targeted Email Marketing
Date
2023
Client
EcoRay Energy
Category
Website Redesign & Branding
The Challenge
EcoRay Energy, a fast-growing solar company, was struggling to turn its online traffic into real leads. Despite having a solid list of contacts and decent brand recognition, their old website didn’t reflect the quality of their services. The design felt outdated, navigation was clunky, and there was no clear path for visitors to convert into customers.
In short: they had the leads, but not the digital experience to convert them.
How Aesthetics Helped?
- A Website Built to Convert: We completely redesigned EcoRay’s website with a modern, clean layout that put their solar solutions front and center. We simplified navigation, optimized the site for mobile, and placed clear CTAs where they mattered most.
- Clear Messaging & Visual Identity: We refined their brand visuals and wrote messaging that spoke directly to their core audience, homeowners and businesses looking to switch to solar. The new design emphasized trust, savings, and EcoRay’s commitment to clean energy.
- Effortless Lead Capture: We built lead capture forms directly into the site, including a compelling “Free Site Audit” offer that gave potential customers a reason to act now. These forms were integrated with their CRM and email system for instant follow-up.
The Results
- Within just four months, EcoRay saw a 40% jump in sales, directly tied to the improved site flow and better user experience.
- New email campaigns connected to the redesigned website saw a 50% increase in click-throughs, with visitors spending more time exploring services and booking consultations.
- With consistent branding across web and email, open rates improved by 25%, and EcoRay began turning more leads into paying customers.